The action camera market is expected to surpass a mammoth USD 5.5 billion over 2020 to 2026, plethora of technological developments across the electronics industry has recently offered a positive impetus in it. This progression can aptly be credited to the prolific demand by gen-Z consumers to take ownership of robust cameras that are capable of capturing high-quality images. In fact, the global camera market is currently being flooded with compact size action camera requests from various customers. Compact size action cameras offer enhanced portability and hassle-free travel with being equipped with compact and rigid featured to ensure high-quality images.

In an attempt to offer the aforementioned advantages to their customers, companies operating in the field are going all the way out to develop highly advanced and innovative action cameras that could stand out to be a breakthrough in the action camera realm. Say for instance, one of the global electronics giants- Sony- had launched its RX0 II compact camera in the markets of India in 2019. As per news reports, the product has been claimed to be world’s lightest and smallest ultra-premium compact camera that boasts of dimensions 59mm X 40.5mm X 35mm and is about 132 grams in weight. As a matter of fact, its compact size does not compromise on the image quality and camera functionality, thus allowing the company to offer HD image advantages to the customers.

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The demand for action camera is anticipated to accelerate at a decent rate over the coming years majorly fuelled by rapid growth in the tourism sector. Tourists usually prefer these cameras for capturing high-quality images and videos. Action cameras like GoPro not only provides crisp images but also comes as a durable device that can handle extreme climatic conditions.

Heavy discounts and offers presented by e-commerce sites coupled with rapid penetration of online retailers like Flipkart, eBay, and could drive the demand for action cameras via online sales channels. Several brands are focusing on offering a range of high-performance cameras exclusively on e-commerce sites.

Estimates suggest that action camera market could record a 16% CAGR from online distribution channels by the end of 2026. These websites offer a wide range of convenience features like immediate delivery, hassle-free return policies and fair price comparison, which could propel sales of action cameras.

Companies like Walmart and Amazon are introducing new sale events to boost their sales. In 2020, both Amazon’s holiday season sale and Walmart’s Black Friday sale offered attractive deals on action cameras developed by companies like Sony and Panasonic. Moreover, GoPro offered deals up to $200 on its official website for the GoPro HERO9 Black action camera.

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The rapidly growing tourism sector across the Middle East & Africa could boost the adoption of technologically advanced action cameras. Owners of large aquariums are deploying these high-performance cameras to capture shots and record footage of rare ocean species for tourists. In September 2019, Bahrain opened Dive Bahrain, a theme park, that gives visitors the chance to experience a unique diving experience with the help of action cameras.

Companies operating in the action camera market are engaging in a range of organic as well as inorganic business strategies like product launches, collaborations and public funding to enhance their manufacturing abilities and geographical reach.

In October 2020 for instance, Insta360 offered a short glimpse of its latest camera through a teaser video. The new offering appears to be a version of the 360-degree action camera model, which follows the footsteps of Insta360 One X and Insta360 Evo.

Major Key Points from Table of Content:

Chapter 5   Action Camera Market, By Technology

5.1    Key trends by technology

5.2    Full HD

5.2.1    Action camera market estimates and forecast, 2016 - 2026

5.3    Ultra HD

5.3.1    Market estimates and forecast, 2016 – 2026

5.4    HD & SD

5.4.1    Market estimates and forecast, 2016 – 2026

Chapter 6   Action Camera Market, By Distribution Channel

6.1    Key trends by distribution channel

6.2    Online

6.2.1    Action camera market estimates and forecast, 2016 - 2026

6.3    Offline

6.3.1    Market estimates and forecast, 2016 – 2026

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