Driven by the growing sale of smart connected vehicles, the automotive NFC market is anticipated to register substantial revenues over 2019-2025. This demand is mainly attributed to the product features like mobile connectivity, wireless charging, voice control, smart infotainment system and more, technologies that have advanced significantly owing to the integration of Near-field Communication (NFC) system. In relation to standard Bluetooth technology, NFC consumes less amount of energy. Its low range connectivity feature allows pairing close proximity devices with greater ease. This feature is becoming increasingly important across crowded areas where there is a high possibility of interference caused by other connected devices.
With advanced features like wireless locking/unlocking of doors, easily pairing with infotainment system and mobile engine starting, NFC based solutions have offered enhanced flexibility and access to drivers. It has also opened new possibilities in the car sharing market, allowing companies to enable boarders’ smartphone to unlock and start their rental car using NFC. Additionally, the rising sales of high-end luxury vehicles have proved to be specifically beneficial for the automotive NFC market, over the past couple of years. For instance, in 2018, German auto giant BMW launched its new 4th generation BMW X5 SUV and 8 Series Coupe which was the first to be equipped with BMW Digital Key option that allows locking/unlocking of vehicle as well as enables keyless engine start using NFC enabled smartphone.
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The market share from mid-range vehicles is projected to record a 37% CAGR through 2025, with robust advancements in semiconductor technology. In addition, governments and regulatory authorities have undertaken numerous initiatives to promote the integration of advanced driver assistance systems (ADAS) into cars.
Considering the type of vehicle, high-end vehicles accounted for more than 50% revenue share of automotive NFC market in 2018 and will witness notable growth by 2025. These trends will be mainly influenced by high consumer demand for in-vehicle infotainment and navigation systems to unlock a more personalized driving experience.
Interior applications held over 70% revenue share of automotive NFC market in 2018 and will continue to dominate the market in the upcoming years. Automakers are currently focusing on integrating cost-effective and accurate wireless technologies to provide a seamless driving experience.
NFC technology provides accurate communication between the end devices, streamlines the pairing mechanism, and reduces response time. The industry share from exterior applications is slated to witness a healthy 36% CAGR through 2025, with wide adoption of NFC-based smartphone applications among consumers.
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Europe is likely to capture more than 35% revenue share of automotive NFC market by 2025, with high passenger vehicle sales volume. The region accounted for nearly 37% of global passenger car sales in 2018. The presence of leading automakers including Audi, BMW, Daimler, and Volkswagen will bolster the regional outlook.
Asia Pacific market size will record a CAGR of nearly 35% up to 2025, driven by increased passenger vehicle sales in China and India. The growing adoption of smartphones and high-speed internet services will certainly augment the regional technology adoption.
Broadcom Inc., BMW AG, Daimler AG, Continental AG, Volkswagen AG, General Motors Co., Ford Motor Co., MediaTek Inc., Qualcomm Technologies, Panasonic Corporation, Samsung Semiconductors Inc., Infineon Technologies AG, Texas Instruments Inc., and Sony Corporation are some of the leading providers of auto NFC products and solutions.
Major Key Points from Table of Content:
Chapter 5 Automotive NFC Market, By Type
5.1 Key trends, by type
5.2 106 Kbit/S
5.2.1 Market estimates and forecast, 2015-2025
5.3 212 Kbit/S
5.2.1 Market estimates and forecast, 2015-2025
5.4 424 Kbit/S
5.4.1 Market estimates and forecast, 2015-2025
Chapter 6 Automotive NFC Market, By Vehicle Type
6.1 Key trends, by vehicle type
6.2.1 Market estimates and forecast, 2015-2025
6.3.1 Market estimates and forecast, 2015-2025
6.4.1 Market estimates and forecast, 2015-2025
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