The North America car care products market is projected to hold over 20 per cent of the total market valuation through 2027. This is due to the favorable trends in the car wash sector as several car owners have started opting for wash centers, considering the convenience and less service time. The implementation of various technologies like online platforms and car wash apps by numerous wash centers will foster business expansion over the analysis period.
The car care products market share is further driven by the increasing inclination towards vehicle maintenance. While numerous contaminants are a risk to a car’s paint work, these areas are exposed to corrosion and discoloration in some cases. The regular exterior cleaning of the car keeps it corrosion and blemish free, preventing the buildup of these contaminants.
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In the wake of rising novel product launches and geographical expansion initiatives in the global car care products market, Turtle Wax, a Chicago-headquartered car care brand was in news for its entry into the Indian market in June 2020.
The company unveiled an entire line up of vehicle appearance enhancement/care products for both two-wheelers and four-wheelers. These products comprise tyres, wheels, paintwork, plastics, upholstery, and others.
As expressed by Denis John Healy, the Executive Chairman of Turtle Wax, the company’s entry into the Indian industry is the addition of a fantastic new chapter to the brand’s history. Healy also added that the company is excited to provide its world-class product line up to enthusiasts as well as weekend warriors in the country.
This upsurge is ascribed to the expansion of the online segment which is set to account for over 25 per cent of the overall market revenue through the forecasted span. Numerous car care product manufacturers have moved to online platforms for the effective distribution and sales of their offerings. These manufacturers have also entered into partnerships with prominent online behemoths, comprising Flipkart, Amazon, etc., for the expansion of their distribution network.
On the basis of products, the car care products market is fragmented into glaze & coating, wax & cleaning, and others. The other care products segment is poised to surpass USD 2.4 billion valuations over the assessment span. These products comprise anti-rust spray, odor eliminator spray, microfiber cloth, etc. The microfiber car care products are available in various forms comprising towels, wash mitts, pads, and applicators, and are used for cleaning paint, glass, leather, and wheels owing to their versatile nature.
On the whole, the steady growth of the glaze & coating segment on account of its ability to enhance the appearance of the vehicle will escalate car care products market share through the forecasted period.
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Partial Chapter of the Table of Content
Chapter 4 Car Care Products Market, By Product
- 4.1 Global car care products industry product insights
- 4.2 Wax and cleaning
- 4.2.1 Market estimates and forecast, 2017 – 2027
- 4.2.2 Market estimates and forecast, by region, 2017 – 2027
- 4.3 Glaze and coating
- 4.3.1 Market estimates and forecast, 2017 – 2027
- 4.3.2 Market estimates and forecast, by region, 2017 – 2027
- 4.4 Others
- 4.4.1 Market estimates and forecast, 2017 – 2027
- 4.4.2 Market estimates and forecast, by region, 2017 – 2027
Chapter 5 Car Care Products Market, By Body Part
- 5.1 Global car care products industry body part insights
- 5.2 Interior
- 5.2.1 Market estimates and forecast, 2017 – 2027
- 5.2.2 Market estimates and forecast, by region, 2017 – 2027
- 5.3 Exterior
- 5.3.1 Market estimates and forecast, 2017 – 2027
- 5.3.2 Market estimates and forecast, by region, 2017 – 2027
Chapter 6 Car Care Products Market, By Application
- 6.1 Global car care products industry application insights
- 6.2 DIY
- 6.2.1 Market estimates and forecast, 2017 – 2027
- 6.2.2 Market estimates and forecast, by region, 2017 – 2027
- 6.3 DIFM
- 6.3.1 Market estimates and forecast, 2017 – 2027
- 6.3.2 Market estimates and forecast, by region, 2017 – 2027
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