Content management systems in the digital signage market play an integral role as they aid users to manage the content on their displays. These systems find extensive adoption across marketing and advertising firms to assist in the development of textual, pictorial, graphical, and video content to influence the targeted audience.

Outdoor digital signage displays are easily accessible and encourage effective functioning as well as money usage. They offer an appealing experience to users in comparison to their conventional static counterparts and help the companies to improve their user experience. Also, there is a rising deployment of the flip-chip technique owing to benefits like enhanced heat dissipation as well as the availability of light angles and minimized LED failure.

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Digital signage also offers numerous benefits to public-sector companies like allowing people to improve internal communications. It enables businesses to accelerate their operations by providing instant emergency notifications and ensuring that each user and customer gets the message on time. Based on such aspects, the digital signage market might surpass USD 23 billion by the year 2023.

Outdoor digital signage is witnessing immense traction as it offers a more appealing and accessible experience to users. It allows businesses to function effectively and target a particular section of the audience.

In terms of applications, the digital signage market is mainly bifurcated into corporate, banking, healthcare, education, transportation and retail. Out of these, the healthcare segment is projected to showcase substantial growth owing to surging adoption of digital displays for multiple purposes like delivering tips and suggestions for improving patient health, sharing essential registration information and displaying notices.

Meanwhile, the retail sector was reported to dominate the global digital signage market in 2015 by controlling a revenue share of more than 40%. Retail outlets are adopting the technology to enhance customer experience. In addition to this, digital signage is proven to help save printing costs, minimize operational costs and increase brand awareness.

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On the regional front, Asia Pacific is considered to be a profitable ground for digital signage manufacturers and is anticipated to register a compound annual growth rate of almost 6% over the forecast period. This growth can be contributed to increasing number of funding activities targeted to promote infrastructure development in the region as well as decreasing cost of display panels. Growing demand for improved visual experience coupled with developing educational sector could boost the adoption of digital signage in the region.

Prominent digital signage market players like Samsung, LG, Cisco System Inc., AUO, Panasonic Corporation, Innolux, BrightSign LLC, Scala Inc. and Polk Audio are emphasizing on developing innovative display solutions to help large and small businesses develop creative marketing strategies and interact with their customers. Taking August 2020 for instance, Magnetic 3D developed multiple digital signage kiosk systems incorporated with temperature-check and hand-sanitizing capabilities. Reportedly, these kiosks have adjustable auto-dispensers and can install a thermal-scanning camera for temperature checks.

Major Key Points from Table of Content:

Chapter 4    Digital Signage Market, Display Technology Insights

4.1    Digital signage display market share by technology, 2015 & 2023

4.2    LCD

4.2.1    Market estimates and forecasts, 2012 - 2023

4.2.2    Market estimates and forecasts by region, 2012 - 2023

4.3    LED

4.3.1    Market estimates and forecasts, 2012 - 2023

4.3.2    Market estimates and forecasts by region, 2012 - 2023

4.4    Front projection

4.4.1    Market estimates and forecasts, 2012 - 2023

4.4.2    Market estimates and forecasts by region, 2012 - 2023

4.5    Others

4.5.1    Market estimates and forecasts, 2012 - 2023

4.5.2    Market estimates and forecasts by region, 2012 - 2023

Chapter 5    Digital Signage Market, Application Insights

5.1    Digital signage market share by application, 2015 & 2023

5.2    Retail

5.2.1    Market estimates and forecasts, 2012 - 2023

5.2.2    Market estimates and forecasts by region, 2012 - 2023

5.3    Corporate

5.3.1    Market estimates and forecasts, 2012 - 2023

5.3.2    Market estimates and forecasts by region, 2012 - 2023

5.4    Banking

5.4.1    Market estimates and forecasts, 2012 - 2023

5.4.2    Market estimates and forecasts by region, 2012 - 2023

5.5    Healthcare

5.5.1    Market estimates and forecasts, 2012 - 2023

5.5.2    Market estimates and forecasts by region, 2012 - 2023

5.6    Education

5.6.1    Market estimates and forecasts, 2012 - 2023

5.6.2    Market estimates and forecasts by region, 2012 - 2023

5.7    Transportation

5.7.1    Market estimates and forecasts, 2012 - 2023

5.7.2    Market estimates and forecasts by region, 2012 - 2023

5.8    Others

5.8.1    Market estimates and forecasts, 2012 - 2023

5.8.2    Market estimates and forecasts by region, 2012 - 2023

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