The digital signage media player market is estimated to expand at a substantial rate on the back of growing deployment of signage systems including interactive video walls and displays in the retail sector. Retailers are increasingly using signage players to power screens for advertising and marketing activities in order to offer an interactive experience to customers. There is an increasing trend of online shopping and digitization, and retailers throughout different regions are using media players for improving customer interaction.
Media players are being installed throughout a range of sectors such as entertainment, retail, and corporate sectors. These devices have easy-to-use characteristics. Bars and restaurants are deploying media players to enhance customer experience through the replacement of the practice of notifying people via menu cards. Businesses operating in the digital signage media player market are developing appealing visual content for employee communication purposes and for advertising activities.
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The growing popularity and massive deployment of interactive digital signage players, multi-screen video walls, and multi-zone screen layouts in retail, BFSI, education, healthcare, hospitality, transportation and corporate sectors have embellished the growth prospects of digital signage media player market like never before. A testament to the aforementioned statements is the recent announcement made by one of the leading market behemoth BrightSign, LLC. Apparently, the California based firm proudly declared in the second half of 2017 that it surpassed one million shipments of its media players, in terms of sales volume. Needless to mention, such encouraging sales statistics are bound to boost the morale of all the stakeholders associated with the industry.
Concurrently, it would be rather prudent to mention that the prominent vendors operating in the digital signage media market have been deploying a significant amount of resources to come up with enhanced products, streamline business operations, and sustain their growth over the next seven years. The launch of a new media player by Scala Inc, affirms the efficacy of the aforementioned declarations. The US-based subsidiary of industry giant Stratacache has recently released an upgraded media player which offers end to end solutions for the creation, installment, and management of digital signage for a host of networks. The latest player has reportedly been modeled in a way to effectively utilize the optimal integration of hardware and software to upscale its overall performance.
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The regional growth landscape of the global digital signage media player market is likely to be heavily influenced and predominantly driven by the United States. The rising dominance of the North American nation in this business space can be undoubtedly attributed to a number of factors including the presence of major industry players, rising number of new participants, growing requirement for software solutions, and the ability of these solutions to customize the communication strategies.
The competitive hierarchy of digital signage media player market, of late, has been witnessing an encouraging trend of innovative and exceptional product launches. Moreover, it is noteworthy to mention that the latest products are equipped with progressive technology and are being developed specifically for particular end-use domains. To add to this, the upcoming entrants in industry are increasingly vying with the dominant firms to build a robust presence in this highly fragmented business space. To cite an instance, Exceptional 3D has recently unveiled three new digital signage displays which are said to be portrait-oriented, large format vertical media displays specifically designed for applications in retail locations, shopping malls, stadiums, restaurants, and transportation hubs among others. Apparently, the launch of latest products would strengthen the Florida headquartered company’s foothold in the US digital market and boost its existing product lineup in the ensuing years, claim industry experts.
Major Key Points from Table of Content:
Chapter 4. Digital Signage Media Player Market, By Component
4.1. Global digital signage media player market share by component, 2016 & 2024
4.2.1. Market estimates and forecast, 2013 - 2024
4.2.2. Market estimates and forecast, by region, 2013 – 2024
4.3.1. Market estimates and forecast, 2013 - 2024
4.3.2. Market estimates and forecast, by region, 2013 – 2024
Chapter 5. Digital Signage Media Player Market, By Product
5.1. Global digital signage media player market share by product, 2016 & 2024
5.2.1. Market estimates and forecast, 2013 - 2024
5.2.2. Market estimates and forecast, by region, 2013 – 2024
5.2.3. Market estimates and forecast, by application, 2013 – 2024
5.3. Advanced level
5.3.1. Market estimates and forecast, 2013 - 2024
5.3.2. Market estimates and forecast, by region, 2013 – 2024
5.3.3. Market estimates and forecast, by application, 2013 – 2024
5.4.1. Market estimates and forecast, 2013 - 2024
5.4.2. Market estimates and forecast, by region, 2013 – 2024
5.4.3. Market estimates and forecast, by application, 2013 – 2024
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