Display market has registered itself as one of the most potential fraternities in electronics and media industry. The growth can be attributed to the digital revolution in customer-brand interaction model. Advancements in digital technologies, according to experts, have played a center role in shaping the way consumers nowadays think about and engage with brands. In the backdrop of this scenario where consumer expectations are much higher and advanced than before, a paradigm shift has been observed in how & where users interact with services and products – market is overtly one of the top beneficiaries of these changing trends. Reliable reports cite that market size was valued at over USD 7 billion in 2016, with global shipments exceeding 45 million units. Analysts deem that in a bid to offer intuitive interactions between user & deceives, several companies around the world are committing to display & touchscreen technologies, in turn creating phenomenal growth prospects for the global industry share.

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Touch-enabled screens are being adopted by brick-and-mortar retailers to enhance customer interaction and ease cash counter workload. The touch screen information kiosks are mostly deployed in heavy traffic areas for business purposes that enable customers to browse through different product offerings effortlessly.

Kiosks are basically a device, based on self-service technology that is broadly adopted by restaurant owners, retailers, and warehouse and distribution centers to enhance their operational efficiencies. These devices are available in various types for different kinds of applications, such as ticketing kiosks, food-ordering kiosks, and self-checkout kiosks. Reportedly, there were nearly 45 thousand units of self-checkout kiosks that were shipped in 2016.

Owing to the rising deployment of multi-function ATMs, the 10” ATM display market will grow significantly in the coming years. The growing focus of banks and financial service providers towards the deployment of multi-function ATMs to minimize the transactional workload and the number of branches as well as to enhance the efficiency of existing ATMs will complement the business progression. The 17” – 32” kiosk industry is anticipated to expand considerably as well, on account of the higher efficiency and compactness of these systems.

The 1024x768 pixels display market is projected to experience lucrative growth in the upcoming years due to the high display resolution of these devices which render enhanced visual comfort. The high-resolution aspect of these systems eases the stress of users’ visions by enhancing the quality of the visuals. Such visual comforts and high clarity offered will augment their demand from numerous consumer electronic products such as computer monitors, laptops, high definition televisions, and others.

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The display market share from POS applications is likely to grow exponentially on account of the growing penetration of online payments, e-commerce, and mobile payments. Shifting paradigms towards cashless economies in emerging countries like India, China, and Japan would positively influence product adoption in these regions.

Ingenico Group, Advantech Co., Ltd., Aplus Display Technology, Co., Ltd., Displax S.A., and Fujitsu Limited, are the notable companies operating the global display market. Also, companies like NCR Corporation, Ingenico Group, and NEC Corporation follow strict quality control measures to manufacture high-end quality equipment.

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