Hand Sanitizer Market Forecast Report 2026: Revenue and Outlook by Industry Players

Hand Sanitizer Market report offers in-depth analysis of the industry size, share, major segments, and different geographic regions, forecast for the next five years, key market players, and premium industry trends. It also focuses on the key drivers, restraints, opportunities and industry challenges.

The significant rise in sanitization product demand owing to the COVID-19 pandemic would tremendously augment the hand sanitizer industry growth over the forthcoming years. Numerous non-profit organizations, governments, and enterprises are teaming to help control the impact of the coronavirus, which is further driving the production and demand for hand sanitizers across the globe. Given the rising demand for hand personal hygiene and sanitization products, industry players are increasingly focusing on consolidating their market position by expanding their production capacities and also innovating their product portfolios.

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The alcohol-free sanitizer market is expected to register substantial growth over coming years owing to a rising demand for sanitization products that are less harsh on the skin. In 2019, the segment held around 7% of the overall market share with estimations projecting the segment to experience a momentous growth trend over the coming time period. In comparison to alcohol-based hand sanitizer, alcohol-free sanitizers utilize more active ingredient products like benzalkonium chloride for making the final product. Subsequently, the repeated usage of an alcohol-free sanitizer does not cause any irritation to the skin like its counterparts. These factors will fuel the segmental growth.

In terms of distribution channel, the online platform is slated to witness substantial gains over the coming years. In fact, the sales of hand sanitizers surged worldwide owing to the increasing number of COVID-19 cases across the globe with online channels playing a significant role in fostering the sales. Online retailers including Amazon, eBay, Walgreens, Walmart, and other service providers have witnessed immense product demand over the past few months. Subsequently, they are increasingly focusing on ensuring continuous availability of personal care and hygiene-based products across the world, which would influence the segment share significantly.

The LATAM hand sanitizers market is expected to witness substantial gains over the coming years. In 2019, the region held a market value of approximately $56 million and will show similar growth trends attributing to the increasing number of coronavirus cases across Mexico and Brazil. In fact, Mexico and Brazil rank among the top ten countries with the highest cases of COVID-19, which is creating an immense demand for hand sanitizers. Overall, Mexico has half a million confirmed COVID-19 cases with Brazil recording 3.6 million cases at the most recent count.

Growing awareness related to hygiene amongst consumers has led various companies to come up with new and innovative products to cater to expanding demand. For instance, on 29th April 2020, Cativa Natureza, a Brazil-based company known for producing organic, natural, and vegan cosmetics, reportedly launched a new hand sanitizer lotion in order to address increase sales as well as to lessen the harmful effects of the ongoing health crisis. The new sanitizer cleans and sanitizes the hands with no dryness and is made up of nearly 70% organic alcohol, enhanced with an active antifungal agent. With new product launches, the demand for hand sanitizers will significantly rise across the LATAM region through the upcoming years.

Some of the key industry players operating in the hand sanitizer market include Ecolab, Reckitt Benckiser Group, GOJO Industries, The Himalaya Drug Company, Certus Medical, 3M, and Unilever among many others. 

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Partial Chapter of the Table of Content 

Chapter 4.    Hand Sanitizer Market, By Type

4.1. Key segment trends

4.2. Gel

4.2.1.    Gel market, by region, 2020 - 2026 (USD Million)

4.3. Liquid

4.3.1.    Liquid market, by region, 2020 - 2026 (USD Million)

4.4. Foam

4.4.1.    Foam market, by region, 2020 - 2026 (USD Million)

4.5. Others

4.5.1.    Others market, by region, 2020 - 2026 (USD Million)

Chapter 5.    Hand Sanitizer Market, By Composition

5.1. Key segment trends

5.2. Alcohol-based sanitizer

5.2.1.    Alcohol-based sanitizer market, by region, 2020 - 2026 (USD Million)

5.3. Alcohol-free sanitizer

5.3.1.    Alcohol-free sanitizer market, by region, 2020 - 2026 (USD Million)