The mobile value-added services market is poised to record significant gains by 2024 owing to increasing use of 3G services as well as introduction of high-speed 4G/5G LTE networks. Growing adoption of application-based services has encouraged mobile network operators to develop distinct platforms for 3G, 4G and 5G networks.
MVAS services such as mobile advertising, MMS, SMS, mobile email & IM, mobile money, location-based services and mobile infotainment solutions are in demand by customers to fulfil communication needs. Mobile value-added services also offer multiple opportunities to mobile manufacturers, operators, application developers and other vendors for revenue generation and expansion of customer base.
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Owing to the technological breakthroughs, mobiles can favorably impact mobile value-added services market, helping the users to check online bank account details, receive exam alerts, text messages, exchange information via SMS, play music, and use it as a tool to obtain vital information. Rising scope of mobile value-added services for online education & tutoring, entertainment, vocational training, mobile reading, infotainment, and language training will provide lucrative opportunities for the business.
Mobile value added services find varied applications across the telecom & IT, BFSI, government, entertainment & media, retail, education, and healthcare sectors. Mobile value-added services market in the education sector is expected to witness exponential growth, driven by the extensive use of smartphones and tablets along with the ability of the service to improve the quality of education. Telecom applications are anticipated to make notable contributions towards market share, driven by escalating application of mobile value added services for spreading health awareness, diagnostic & medical treatment support, and ailment monitoring.
Taking into consideration the topographical trends, Asia Pacific mobile value-added services market is expected to witness a considerable expansion over the coming seven years, driven by favorable government legislations supporting the use of mobile devices along with surging demand for smartphones and iPhones as a result of large-scale mobile-to-mobile interaction between the consumers. South Korea, India, China, and Japan are the major regional revenue pockets for APAC market.
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Mobile value-added services market in Latin America is projected to experience a remarkable expansion over the years ahead with mobile operators providing internet coverage to the distant and untapped areas. Flourishing MVNO sector in the region along with a huge budget allocation for MVAS by various firms will further contribute towards the regional revenue. U.S. market, which accounted for more than 25% of North America industry revenue in 2016, is expected to observe a notable growth over the coming years. The growth is driven by escalated usage of new media coupled with the huge presence of reputed media participants such as Amazon, Netflix, Apple TV, Roku, and Hulu across the nation.
Huawei Technologies Company Limited, Guvera Limited, Gemalto N.V., AT&T Incorporation, Intersec Group, Opencode Systems Apple Incorporation, Saavn LLC, Baidu Incorporation, Etihad Etisalat Company, Tencent Holdings Limited, Nokia Corporation, KongZhong Corporation, ZTE Corporation, Samsung Electronics Company Limited, Alibaba Group Holding Limited, Google Incorporation, Vodafone Group plc, One97 Communications Limited, Sprint Corporation, and Mahindra Comviva are the key players of mobile value-added services market.
Major Key Points from Table of Content:
Chapter 4 Mobile Value-added Services Market, By Solution
4.1 Market share by solution, 2016 & 2024
4.2.1 SMS market estimates and forecast, by region, 2012 – 2024
4.3.1 MMS Market estimates and forecast, by region, 2012 – 2024
4.4 Instant Messaging/Email
4.4.1 Instant messaging/Email market estimates and forecast, by region, 2012 – 2024
4.5 Mobile Money
4.5.1 Mobile money market estimates and forecast, by region, 2012 – 2024
4.6.1 Infotainment market estimates and forecast, by region, 2012 – 2024
4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024
Chapter 5 Mobile Value-added Services Market, By Application
5.1 Market share by application, 2016 & 2024
5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024
5.3.1 Retail market estimates and forecast, by region, 2012 – 2024
5.4.1 Government market estimates and forecast, by region, 2012 – 2024
5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024
5.6.1 Education market estimates and forecast, by region, 2012 – 2024
5.7 Entertainment & Media
5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024
5.8 Telecom & IT
5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024
5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024
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