Personal Care Appliances Market Competitive Dynamics & Global Outlook By 2027

Growing consumer preferences toward maintaining an appealing appearance and personality is driving global personal care appliances market trends. The rapidly increasing fashion sense among young and middle-aged population has led them to purchase expensive personal care and beauty products. The ever-expanding fashion sector is thus complementing the industry growth. Additionally, the penetration of portable personal care appliances, accounting to their convenience of usage is also helping in the expansion of industry outlook.

Currently, increasing availability of skin and hair care devices coupled with ongoing advancements in state-of-the-art salon services have been influencing consumer preferences. The increasing adoption of hair care and hair removal products is expected to drive personal care appliances market share. Portable hair trimmers and shavers in particular, are creating a buzz in the market.

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Personal care appliances market share from online channels like e-commerce and online company stores is anticipated to reach a significant level through the coming years. This is due to the ease of reach to a wide variety of options to customers from the comfort of their homes through these online portals at low prices globally. The e-commerce application with the provision of various discounts and payment offers is attracting a lot of consumers in Asian countries.

There is a considerable shift towards online purchases for cost savings and convenient deliveries owing to the price-sensitive customer base in the region. For instance, Panasonic launched a novel hairdryer empowered with the company’s patented nanoeTM and Platinum ions Technology in October 2020. The appliance is accessible and can be easily purchased by Indian consumers via the giant e-commerce channel, Amazon.

Europe is a major consumer of personal care electrical appliances and the regional industry will foresee a rapid expansion with the presence of prominent manufacturers and an extensive product range. There is a jump in consumer awareness related to the benefits of the products with an increased focus on maintenance of the body health.

There is a rising appeal by the regional citizens towards oral care electronics considering the spike in mouth and tooth ailments in the geriatric and middle-aged population. These factors along with the launch of highly efficient oral care and hair appliance products by regional manufactures to cater to consumer requirements will boost the business prospects for oral care appliances through 2025.

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Asia Pacific personal care appliances market is expected to witness immense traction on account of the growing popularity of efficient hair care and grooming products. The Asian countries like India and China have been witnessing emergence of many new product manufacturers that provide comparably lower cost options. Growing competition among leading contenders is poised to enhance APAC market forecast remarkably.

Koninklijke Philips N.V., Havells India Limited, Conair Corporation, Spectrum Brands, Colgate Palmolive Company, Panasonic Corporation, and Wahl Clipper Corporation are some of the well-known personal care appliances brands in the sector.

Major Key Points from Table of Content:

Chapter 5. Personal Care Appliances Market, By Power Supply (Revenue & Shipment)

5.1. Key trends by power supply

5.2. Battery operated

5.2.1. Market estimates and forecast, 2015 – 2025

5.3. Electric

5.3.1. Market estimates and forecast, 2015 – 2025

Chapter 6. Personal Care Appliances Market, By Sales Channel (Revenue & Shipment)

6.1. Key trends by sales channel

6.2. Online

6.2.1. Market estimates and forecast, 2015 – 2025

6.3. Retail

6.3.1. Market estimates and forecast, 2015 – 2025

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