LG Electronics awards digital media mandate to Zenith India for digital AOR

The agency will look after LG's complete digital AOR mandate, including digital branding, D2C performance marketing, and marketplace commerce

Zenith India, the leading Campus Recruitment Test (CRT) training and content development company, has reportedly won the digital media mandate for multinational conglomerate, LG Electronics.

According to credible sources, Zenith recently won this business in a multi-agency pitch process, where leading groups also participated.

Speaking on the latest move, Jai Lala, CEO (Chief Executive Officer) Zenith India, stated that Zenith, with its strong expertise in digital marketing and ROI proposition, will reinforce the presence of LG's digital media in India.

Jai further stated that via strong tech and data capabilities, the firm looks forward to opening new opportunities for the brand and working forward to expanding its footprint in India.

Corporate Marketing Leader at LG Electronics India, Tahir Saify Hakeem, stated that LG Electronics always looks for fresh, innovative, and differentiated ideas that complement the firm's working style and product proposition.

Tahir further went on to say that the team strongly believes that the agency, with its solid and dynamic capabilities, will assist the firm in maximizing its customer journey and business growth.

Under the mandate, the agency will manage LG's end-to-end digital AOR mandate, including digital branding, D2C performance marketing, and marketplace commerce.

As per the scope of work, the key focus will be on full-fennel delivery using tech prowess, multi-channel tools, and incorporated workflow management, reinforcing the presence of LG's digital media in the Indian market.

For the unversed, Zenith thrives on excellence by offering top-notch services in the educational sector. Its journey began in 2011, and since then, the firm has made significant strides in the aptitude training sector and content development.

Source Credit - https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/zenith-india-bags-digital-media-mandate-for-lg-electronics/95267384