Video and photo-sharing platform Instagram has reportedly introduced a feature where users can post 60-second videos on Reels, the TikTok competitor of Instagram.

This new update also offers an additional functionality of a captions sticker on Reels, which converts audio to text. Previously, Instagram hinted at this sticker for Reels when the platform added it on Stories. This made it more accessible to users with hearing impairments along with users who want to utilize the app without sound.

Currently, the caption sticker is available in select English-speaking nations. However, Instagram has apparently stated that it intends to expand this service to more languages and countries shortly. Its rival, TikTok, is already offering this feature to its users. Earlier, Instagram only allowed users to upload 30-second Reels whereas TikTok was allowing users to create three-minute-long videos.

There has been a significant rise in the number of creators solely dependent on making social media content. But with the availability of multiple platforms, cross-posting content is emerging as a smart move.  The update of 60-second Reels is very useful for content creators who intend to repost their current content from TikTok or other apps to widen their cross-platform following.

This feature is beneficial for content creators on Instagram who also have followers on TikTok. Furthermore, it is also a sensible decision from Instagram to introduce this update as it will increase user engagement on the platform.

While the algorithm of Instagram does not promote content having a TikTok watermark, shrewd users have deciphered ways to recycle the videos without it.

Presently, Snapchat’s Spotlight and YouTube Shorts support 60-second videos. YouTube Shorts unveiled a creator fund of USD 100 million in May to distribute it among top creators on the platform from 2021 to 2022. Since its launch in November 2019, Snapchat distributed around USD 1 million per day to viral creators on Spotlight, through the end of 2020.

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