Lifeway Foods Inc. has reportedly announced the launch of its new plant-based line of Lifeway Oat probiotics along with a new Chocolate Kefir flavor at the forthcoming Natural Products Expo East 2021. It will take place in Philadelphia, PA at the Pennsylvania Convention Center starting September 22 to September 25.
With the inclusion of Lifeway Oat, the brand will increase its portfolio of probiotic beverages beyond its top-selling kefir to include a certified vegan, dairy-free alternative that provides consumers prebiotic benefits to help support immunity and gut health.
Every Lifeway Oat product is gluten-free, USDA Organic, made using 100% whole grain oats and consists of beta-glucans that are healthy for the heart. In addition, it has 10 active and live probiotic cultures to help encourage a diverse and balanced microbiome.
The Lifeway Oat line will be provided in seven vegan-friendly, delicious flavors: strawberry vanilla, berries and cream, peaches and cream, plain, apple cinnamon, vanilla, and blueberry maple. Chocolate Kefir and Lifeway Oat are both slated to launch and be available on-shelf by late November 2021.
Julie Smolyansky, the Chief Executive Officer of Lifeway Foods, commented that the company has always shown leadership in the category which makes the market introduction of new oat-based probiotic drinkables an exciting prospect.
Smolyansky added that the company has created a tasty wellness drink with the introduction of an oat-based probiotic drink that consolidates some of the biggest industry trends that are predicted to have significant growth over the upcoming years. The company expects its new Lifeway Oat line to become a staple on the shelves of retailers and in the refrigerators of consumers across the nation.
For the record, Lifeway Foods has been identified as one of the Best Small Companies of Forbes. It is one of America’s leading suppliers of the fermented, probiotic beverage called kefir. Apart from its line of drinkable kefir, Lifeway Foods also produces a ProBugs line for kids and cheese.