PepsiCo has reportedly announced a beverage partnership with This Is It! Southern Kitchen & Bar-B-Q, the largest Black-owned fast-casual restaurant chain in the south and a pioneer of Southern homestyle cuisine. After over 30 years with the competition, This Is It! Southern Kitchen & Bar-B-Q is the largest local business to join the expanding number of collaborators serving Pepsi. The beverage giant is marking this move with limited-time offers for fans and lively digital billboards in downtown Atlanta.
Shelley 'Butch' Anthony III, the President, Chief Executive Officer, and Founder of This Is It! Southern Kitchen & Bar-B-Q, stated that the restaurant chain is delighted to make the significant shift to serving Pepsi across their 11 locations. He added that it was the right move for the chain, which understands the significance of community, to collaborate with Pepsi looking at the impactful work it has done through the Pepsi Stronger Together initiative in the Atlanta area. The chain is thrilled to offer their signature dishes alongside the unparalleled flavor of a cold Pepsi.
Chauncey Hamlett, the Chief Marketing Officer and Vice President of the South Division of PepsiCo Beverages North America commented that foodservice collaborators are crucial to Pepsi and expressed his pride at a family-run business like This Is It! Southern Kitchen & Bar-B-Q’s recognition of the company’s work in Atlanta. He added that it is crucial for the company to continue its investment in the local community, with over 2,000 employees of PepsiCo and admirers of the brand in the Atlanta metro area.
Several digital billboards were unveiled in high-traffic regions of downtown Atlanta to announce that This Is It! Southern Kitchen & Bar-B-Q is #NowServingPepsi. The attractive creative assets also include a united, customized logo along with messages celebrating two Southern icons - This Is It! Southern Kitchen & Bar-B-Q and Pepsi - and their common interest in the community of Atlanta and its local bites.