Pizza Hut, a quick-service restaurant (QSR), has reportedly collaborated with HUL (Hindustan Unilever) to add the company’s Kwality Wall’s desserts and ice cream to its delivery, take-away as well as dine-in menu.
With this alliance, Pizza Hut anticipates increasing its average order value by 10% for orders containing the desserts and ice cream of Kwality Wall’s, as apparently mentioned in a joint statement. Apart from this, Pizza Hut has emerged as the first-ever pizza QSR chain to provide desserts and ice cream across its aggregator and owned platforms, the statement added.
The Anglo-Dutch FMCG major Unilever, HUL’s parent company, and Pizza Hut have a similar global collaboration in over 25 international markets.
Neha, the Chief Marketing Officer of Pizza Hut India, supposedly said that Pizza Hut is delighted to collaborate with a compatible partner like Hindustan Unilever and is seeking to treat consumers to a new, easy experience of desserts and pizzas from the comfort of their homes.
Pizza Hut, which is owned by Yum Brands Inc., a U.S-based QSR chain, currently has close to 500 stores in India.
For the record, Pizza Hut is a U.S-based international franchise and multinational restaurant chain founded in 1958 by Frank and Dan Carney in Wichita, Kansas. It offers pizza, pasta, desserts, and other side dishes.
Pizza Hut has around 18,703 restaurants around the world as of December 2019, making it the largest pizza chain in the world across multiple locations. It is an ancillary of Yum Brands Inc., which is one of the largest restaurant companies in the world.
The oldest continuously operating Pizza Hut was located in Manhattan, Kansas before its closure in 2015. For increasing sales, Pizza Hut announced a rebrand that commenced in November 2014.