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Popeyes looks to revive its popular chicken sandwich in November
The sandwich was sold out nationally two weeks after its launch in August
Sun Holdings Inc. hired 400 staff to prepare for the relaunch at the franchisee
Popeyes – the famous American fast food chain recently announced plans to bring back its chicken sandwich across U.S. from 3 November 2019.
Reportedly, the product was sold out just two weeks after its debut owing to a robust demand from customers. In order to meet the requirements, employees seemingly had to work extra shifts and were exhausted from the ever-growing queues and impatient buyers.
For the record, one such employee in Orange County claimed to have made over 600 sandwiches during an 11-hour shift on a Saturday. Other workers complained of similar chaotic situations.
However, this time Popeyes’ franchisees are working to ensure that the stores are ready for the rush in orders. Apparently, two additional people per store will be tasked with making the sandwiches when they return to the menu.
Popeye’s Head of Marketing for North America, Bruno Cardinali reportedly declined to reveal the projected sale and the actual sale of the sandwiches in August. He added that while the company had predicted aggressive volumes of sale of its sandwiches, the outcome was more than anticipated.
The unveiling of the sandwich by Popeyes had sparked a social media debate when the official
Popeyes Twitter account went head to head with its competitors Chick-fil-A and Wendy’s. This resulted in long queues at Popeyes outlets in the U.S. which led to the apparent sell out in two weeks.
Felipe Athayde, President of Popeyes America stated that the company could not procure the chicken supply required to meet the burgeoning demand. It took several weeks for the brand to find chicken suppliers that complied with the quality and quantity standards of Popeyes.
Athayde further stated that along with hiring more staff, the franchises will also be conducting training according to Popeyes standards in an attempt to prepare for the re-launch of its sandwich.
CEO of Popeyes franchisee Sun Holdings Inc., Guillermo Perale reportedly confirmed that in a bid to manage the sale of the product, the company will hire an additional 400 employees across its 150 locations.
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